The Acquisition of Skype: A Strategic Move for Microsoft's Brand Growth

In May 2011, Microsoft made a significant move in the tech industry by acquiring Skype, a popular video conferencing and instant messaging service provider. The acquisition was not only a strategic business decision but also a crucial step to help build buzz around the Microsoft brand.

One of the primary reasons behind Microsoft's decision to buy Skype was to prevent it from falling into the hands of its arch-rival Google. If Google had acquired Skype, it would have been disastrous for Microsoft. The thought of Google integrating Skype with its own suite of services, including Google Apps, Gmail, Google Talk, and Google Voice, is daunting. It would have given Google a significant upper hand in the tech industry, potentially threatening Microsoft's very existence.

The acquisition of Skype also allows Microsoft to keep it away from other competitors' hands. By doing so, Microsoft can prevent its rivals from gaining access to Skype's vast user base and technology. This move not only protects Microsoft's interests but also enables the company to integrate Skype with its own offerings in a way that enhances the overall user experience.

The integration of Skype into Windows Phone 7 is another significant aspect of this acquisition. By deeply integrating Skype into the operating system, Microsoft can create a unique set of capabilities that neither Android nor iOS can match. This move has the potential to give Windows Phone 7 a competitive edge in the market, which is crucial for the platform's growth.

In conclusion, the acquisition of Skype by Microsoft was a strategic move aimed at building buzz around its brand and preventing it from falling into the hands of competitors. While the integration process may take some time, the benefits that this deal brings to Microsoft are immense. The company's decision to buy Skype will undoubtedly have far-reaching consequences for the tech industry as a whole.

Skype microsoft acquisition